100 Thieves raises $35M, announces new headquarters in LA

100 Thieves has recently completed its Series B funding round, and the funds ended up successfully amounting to $35M. These mainly came from Artist Capital Management, a New York-based, growth-oriented investment management firm that led the round. From now on, its Chief Investment Officer, Josh Dienstag, will be part of 100 Thieves’ Board of Directors.

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Apart from Artist Capital Management, the Series B also includes Aglaé Ventures as an investor. Aglaé is known for being the technology investment firm property of Groupe Arnault, which is also the controlling shareholder of Louis Vuitton Moet Hennessy. Both Artist Capital and Aglaé Ventures join Sequoia, Ludlow Ventures, Courtside Ventures, Green Bay Ventures, Tao Capital, Salesforce CEO Marc Benioff, Dropbox CEO Drew Houston, WndrCo, and Advancit Capital as 100 Thieves investors.

100 Thieves is co-owned by its founder and former Call of Duty competitor Matthew “Nadeshot” Haag, rap superstar Drake, music manager and entrepreneur Scooter Braun, and Dan Gilbert, the chairman of both Cleveland Cavaliers and Quicken Loans. Since its foundation in November 2017, 100T has raised $60 million in funding and enjoyed an astounding growth within the esports industry.

100 Thieves, a successful organization

100 Thieves' Call of Duty roster raises the CWL Anaheim's trophy.

100 Thieves’ Call of Duty roster raises the CWL Anaheim trophy. Photo via: MLG.

Nadeshot, who is also 100T’s CEO, said that “this past year has been a massive success for 100 Thieves. Our esports teams are winning championships, our apparel is selling out, and our podcasts have topped the charts.” Indeed, Nadeshot’s lifestyle brand and esports organization has recently accomplished amazing results throughout all of its business units. Competitively, 100T’s Call of Duty roster has crowned themselves champions of both CWL London and CWL Anaheim. Meanwhile, six qualifiers will represent the organization at the upcoming Fortnite World Cup finals in New York.

100 Thieves’ apparel is also record-breaking, as its most recent drop generated $500,000 in under five minutes. In terms of media, the organization’s two podcasts, ‘The CouRage & Nadeshot Show’ and ‘Selfmade with Nadeshot’ have rapidly climbed to the top of the iTunes Gaming charts since their inception in May. According to Nadeshot, Artist Capital has acknowledged all this success, which led them to invest in 100 Thieves. “Artist Capital Management saw our vision and our progress and has stepped up to support us. We now have everything we need to be the biggest gaming & esports brand in the world,” he said.

Josh Dienstag, Artis Capital’s CIO, also expressed his view of the organization. “As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming. 100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.” With the new capital, 100 Thieves will continue to expand in esports, apparel, and entertainment content creation.

A new project in hand

100 Thieves esports athletes will have a new, cutting-edge place in which to practice.

100T’s esports athletes will have a new, cutting-edge facility in which to practice. Photo via: 100 Thieves.

Today, however, the company has also announced that they are developing its new headquarters. This 15,000 sq ft (ca. 1,394 m²) facility, which will be located in Los Angeles, will house 100 Thieves’ entire operations. These include esports practice facilities, streaming stations, a content production soundstage, and a workshop for the development of brand new apparel. Moreover, the brand’s upcoming apparel drops will be available for purchase at the headquarters.

The move makes sense competitively as well. 100 Thieves’ League of Legends team, currently competing at LCS, lives in Los Angeles during almost the whole year. They, thus, will definitely make good use of the facility once it finally inaugurates.

100 Thieves continues to rise within the esports and gaming industries. The completion of its Series B funding round, apparently, does nothing but accelerate their growth. With new investors by their side and the creation of a new headquarters in Los Angeles approaching, Nadeshot’s brand is currently at their all-time peak. Beware, competitors, because the Thieves are definitely not planning to slow down.


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