100 thieves numbers collection
100 Thieves Twitter

North American esports organization 100 Thieves have recently dropped a preview of their upcoming apparel line. Their Numbers Collection features an array of clothing items ranging from sweaters, hats, t-shirts, and sweatpants. This is noted as the organization’s largest apparel drop yet.

An introduction to a new line

Fans are eager to open their wallets for the new collection, as they know 100 Thieves merchandise quickly sells out. On their official website, a small description introduces the apparel line before its drop on February 29. “Introducing the Numbers Collection from 100 Thieves, a contemporary approach to classic sportswear. Characterized by its attention to detail through premium materials and construction.”

Available In-store

The apparel will also be available in 100 Thieves’ brand-new retail store. They will locate it inside their state-of-the-art Cash App Compound in Los Angeles. On the day of the drop, they will host a celebration featuring some of the industry’s largest names, including creators and athletes. There will also be an exclusive item available only in-store.

Minimalist design

The designs featured on each item are simple and plain, with a minimalist aesthetic. Each piece emphasizes the number “100” in a bold typeface, coupled with a capitalized “THIEVES.” This is different compared to the other apparel from rival teams. Cloud9 and TSM, for example, feature colorful art and designs on their merchandise.

Additionally, the website offers a sneak peek through their new Lookbook. The photographs give customers an idea of how the clothes look on other people. Viewers can tell this will be a comfortable collection to wear during the upcoming spring season.

The apparel drop

CEO of 100 Thieves Matthew “Nadeshot” Haag shared a few words on the exciting new drop and store reveal. “My goal since Day 1 with 100 Thieves has been to elevate apparel in the gaming community.” He continues, “ This first collection and our retail experience is the most progressive creative work we’ve done at 100 Thieves.”

The unisex collection will be available both online and in-store on Saturday, February 29. The in-store collection will be available earlier in the day at 10 AM PST, while the online drop will be at 12 PM PST.

Carly Soba
Digital artist, bunny mom, and avid League of Legends fan. I write about all sorts of things, mostly esports business deals, investments, and game coverage. I'm passionate about helping professional women succeed in the esports industry. Catch me on Twitter: @carlysoba