Esports media production company RFRSH Entertainment has revealed Japanese car manufacturer Toyota as the official partner for BLAST Pro Series Moscow. The Counter-Strike: Global Offensive tournament will take place between September 13 and 14 at VTB Arena in Moscow. It will have six teams compete for a $250,000 prize pool. This partnership will see Toyota advertised throughout the tournament’s live streams.
This marks the first car patron for a BLAST Pro Series event. It will also serve as the first car brand in the Commonwealth of Independent States esports scene.
Currently, there are 5 teams confirmed to participate in the Moscow event. This includes ENCE, Natus Vincere, Ninjas in Pyjamas, MiBR, and Team Vitality. The closed CIS qualifiers, which take place between August 10 and 11, will determine the sixth team. These qualifiers will also feature the Toyota branding.
“We are delighted to welcome Toyota as one of [the] key patrons of BLAST Pro Series Moscow and the first ever car patron for BLAST,” wrote Leo Matlock, the Head of Commercial Solutions at BLAST Pro Series in a release. “We aspire to reach new markets and grow the esports ecosystem with world class competitive entertainment, and being able to announce such a prestigious partner in our first tournament in Moscow – in what will be one of the biggest esports tournaments ever held in Russia – is a great showcase of the global appeal of BLAST Pro Series.”
BLAST Pro Series Moscow is the fifth tournament of 2019 in the series. The next event in Copenhagen will take place on November 2. So far, the series has also hosted events in Sao Paulo, Miami, Madrid, and Los Angeles. Each event has a $250,000 prize pool, with a $500,000 grand final coming in December. Alongside Toyota, the BLAST Pro Series also has esports betting platform Betway, gaming brand OMEN by HP, and streaming platform Twitch as patrons.
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