Australian esports organization Chiefs Esports Club has announced its multi-year deal with Marvel. This is a big step for the team, as this deal will bring plenty of visibility to the Oceania team.

In an official announcement on The Chiefs’ website, viewers can take a deeper look into the 2-year deal. This partnership, primarily focused on Australia and New Zealand, will play a big role in the esports team’s marketing. Much like Team Liquid’s Marvel partnership, fans will start seeing Marvel characters and logos branded on to merchandise, gear, and more. Additionally, this means they will supply limited edition items for fans in the near future.

Excited for this new deal

Managing Director and CEO of The Chiefs’ Nick Bobir shared a few thoughts on this exciting new deal. “This is a historic partnership for video games and esports in our region that will redefine what can be achieved in the market and make a significant impact on video game and esports events moving forward”. The integration of pop culture and esports is a big step towards visibility in the industry. Overall, Marvel will now be a part of The Chief’s list of sponsors, including LogitechG, Redbull, and Boost Mobile Australia.

Partnership teaser

Moreover, the team shared the news with their 22,000 Twitter followers. The post contains a short video teasing the new partnership. Many Twitter responses showed overall support for the exclusive deal, excited for what’s to come next.

Finally, many fans are eagerly waiting for the release of cool new merchandise. Team Liquid’s partnership with Marvel last June resulted in some fun, colorful jerseys echoing Marvel character’s designs.

About the team

The Chiefs, founded in 2014, is an esports club based in Oceania, with teams in various competitive games. They currently compete in League of Legends, CS:GO, Rocket League, Fortnite, and Street Fighter V. They also have their own League of Legends academy team, preparing high-level players for pro games. Additionally, they are four-time champions in the OPL and 2-time Fortnite World Cup Qualifiers. You can read more about their achievements on their official website.

We’ll keep you updated once they release more details regarding the partnership. Stay tuned to Daily Esports for the latest news in esports.

 

Carly Soba
Digital artist, bunny mom, and avid League of Legends fan. I write about all sorts of things, mostly esports business deals, investments, and game coverage. I'm passionate about helping professional women succeed in the esports industry. Catch me on Twitter: @carlysoba

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