He’s recently been named one of Time‘s 25 most influential people on the internet. Well known for his snipes on Fortnite and generous charity support, “DrLupo” Lupo has tied the knot with Team Rogue. ReKTGlobal, the parent company of Team Rogue, announced this morning it has signed a multi-year contract with DrLupo. He’s already the captain of Rogue’s Fortnite team and will solidify his place in the organization. The multi-year deal will see DrLupo as the face of Rogue. He’ll join household names such as Steve Aoki and Imagine Dragons.
DrLupo will be the face of Rogue through appearances, streams, and sponsorship activations. Rogue will have DrLupo involved in all aspects of the organization’s business and initiatives. Programs such as Rogue Nation and Junior Rogue will benefit from DrLupo’s extended engagement. As part of the deal, DrLupo has secured equity in ReKTGlobal.
Lupo is excited about his continued work with Rogue and commented on the team’s professionalism in the broader industry:
Rogue encompasses professionalism at its finest in the esports industry. The relationships that I’ve developed within Rogue feel like no other – the only word I can use to truly describe the feeling is ‘family.’ They’re goal oriented without losing focus on what is most important in gaming: fun. I’m excited to continue to work with Rogue and ReKTGlobal on a ton of exciting upcoming adventures, and I cannot wait to get more people involved.
More esports organizations are building ties with streamers and influencers as they broaden the market. Announcements such as Post Malone signing with HyperX and NBA stars investing in esports shows the importance of influencers in the esports industry. With over 7 million followers on Twitch, DrLupo is one of the most popular Fortnite players in the world. He’s known for treating his viewers like family and his work in charity. Earlier this year, he raised over $1 million during the St. Jude PLAY LIVE campaign. This sum broke several records and the St. Jude Children’s Research Hospital named DrLupo its inaugural Content Creator of the Year.
The CEO of ReKTGlobal, Dave Bialek, commented on DrLupo’s multi-skilled nature:
DrLupo is the rarest of the rare in esports. He is part celebrity and part philanthropist. He is an individual superstar and the Captain of Rogue’s Fortnite and Junior Rogue teams. His family values and support for Rogue and ReKTGlobal make him the only choice to serve at the face of our growing organization. We are thrilled to have him as an integral part of the company.
These thoughts are echoed throughout the company. Amish Shah, co-founder of ReKTGlobal emphasized these words:
In addition to his status as a top gamer, DrLupo is an excellent role model. He is the perfect addition to the ReKTGlobal family, and we look forward to our continued work with him.
DrLupo has already been involved with the organization for some time. Derek Nelson, the founder and CEO of Rogue, is overjoyed to extend the contract:
Ben is an integral part of the Rogue brand and has been for some time now. Negotiations of his contract extension couldn’t have gone smoother. He shares our vision for the expansion of the company’s content and the growth of the company at large. He and his wife Sam have a great relationship with our executives, staff and other players, and we’re all thrilled to keep them part of the Rogue family.
It seems as though Lupo’s family-oriented values and outgoing character fit perfectly into Rogue’s mission.
DrLupo is just one of many steps ReKTGlobal has made to further their influence in esports. Michael “ODEE” O’Dell was recently added to the ReKTGlobal organization as Chief Gaming Officer. In addition, ReKTGlobal acquired Greenlit Content and added Dutch DJ/producer Nicky Romero, legendary Latin music producer Tainy, and music executive Lex Borrero as investors.
Furthermore, ReKTGlobal raised a $10.8 million Series A round earlier this year. This enabled them to enter a League of Legends team into the League of Legends Europe Championship (LEC). Junior Rogue has entered its second and welcomed 18 new esports players. Looks like Team Rogue is rising is all areas of esports! Are you excited about Rogue’s plans for the future? Let us know in the comments below.
Michelle is a Content Producer in the realms of innovation and technology. Known as the “Hackathon Queen” you’ll often find her on stage MC’ing or speaking on a range of topics from artificial intelligence, to business, community engagement, the future of work, and esports. With a background in both science and arts, Michelle writes extensively on a range of topics including innovation, startups, corporate culture, esports, business development, and more. She has a passion for gaming and combines this with her experience in a range of industries. Michelle brings a unique insight into esports innovation and draws many parallels between the physical world of sport, and the digital world of esports.