Envy Gaming has signed a season partnership with intercity bus transportation service Greyhound. This marks the first venture into esports for the latter, which will help transport the esports organization’s teams to various games.
Envy Gaming, Greyhound
“When looking at the esports industry, we realized that our brands align in many ways: modernizing entertainment, utilizing new technologies, and delivering a product that’s accessible and convenient to the greatest number of people,” said Lourdes Brown, Director of Marketing at Greyhound, in a release. “We’re proud to be partnering with Envy Gaming and excited to provide fans across North America a better, more affordable travel option to see their favorite teams this season.”
Envy Gaming is the parent company of the Overwatch League’s Dallas Fuel team and the Call of Duty League’s Dallas Empire team. With both franchised esports leagues requiring home and away games this season, Greyhound will play a key role in the logistics process.
This includes exclusive bus transportation on board its modern fleet to all matches in North Texas. The two companies will launch the partnership through a fan lounge that will be hosted at the Dallas Fuel Opening Weekend on Feb. 8 – 9.
Transportation during 2020 season
“Partnering with Greyhound gives us a chance to work with not only a fellow category leader based in Dallas, but one of the most iconic and well-known brands in travel in all of the world,” said Geoff Moore, President and COO of Envy Gaming. “Greyhound gets it–delivering modern amenities to enhance the customer experience is parallel in so many ways to the esports events we are producing in North Texas that blend the best of sports and entertainment.”
Greyhound is well known for its bus service, which boasts free WiFi and onboard entertainment. With a lot of distance required during the 2020 season, Envy Gaming’s players will be able to rest in comfort in-between matches. The buses used for the partnership will feature team branding. In addition, players from both teams will appear in created content and social media campaigns.