Paris, 11 July, 2017 – It’s Game On for the first edition of Esports BAR Miami, scheduled to take place 18-20, September. Following the success of February’s Esports BAR in Cannes, the Miami event is already attracting major esports companies and global brands that are looking to enter or develop their presence in the fast-growing esports ecosystem.
Joining the list of senior brand executives heading to Esports BAR Miami are Yuri Morales, Head of Sponsorships Visa LAC and The Coca-Cola Company’s Senior Entertainment Marketing Manager Alban Dechelotte.
Esports observers* are predicting that the esports economy will grow to $696 million in 2017 (+42%) with brands spending $516 million ($266 million in endorsement, $155 million in advertising and $95 million in media rights). Revenues are expected to reach $1.5 billion by 2020, mainly driven by brand investment.
In the face of strong demand from brands to navigate the world of esports, Esports BAR Miami will host a session focusing on brand integration. Hosted by Mike Sepso,Senior VP at Activision Blizzard and co-founder of MLG, the session will feature a discussion with a brand partner and focus on new ways brands can get involved in professional leagues for Call of Duty and Overwatch, as well as a look back at some of the early successes and pitfalls from the early days of competitive gaming. The session will be a part of the gold-standard Industry Insight Program which takes place on Monday 18 September before Esports BAR Miami’s 1-to-1 summit meetings begin.
“Esports is developing at a phenomenal speed. Revenues are surging, with media rights tipped to show particularly strong growth this year having started from virtually nowhere two or three years ago,” notes Esports BAR Development Director Stéphane Gambetta.
“We’re seeing game publishers looking to develop their franchises, advertisers learning what fans will and will not enthuse about and broadcasters entering the sector. In terms of fans, Asia Pacific represents just over 50% of esports ‘enthusiasts’ while North America is leading the way in terms of revenue generation. In this rapidly-evolving market, Esports BAR Miami will offer delegates a unique opportunity to discuss the developments, listen to forward-thinkers and meet 1-to-1 with potential business partners,” adds Stéphane Gambetta.
Esports BAR Miami is supported by an Advisory Board of industry leaders who have now been joined by Todd Sitrin , SVP and General Manager Competitive Gaming atEA.
“The United States is a big growth market for competitive gaming, so it makes perfect sense to bring Esports BAR to Miami. As an interactive entertainment leader, EA must keep abreast of developments in Esports, meet new business partners and help frame discussions about where this industry is heading. Based on our experience from Cannes, we’re confident that the Esports BAR format and those that attend will help us meet our objectives.” comments Todd Sitrin.
The EA executive has joined an Esports BAR Advisory Board that now includesMatthieu Dallon , Esport Strategy Director, Webedia and President, France eSports;Sidney Kim, CEO of Rox Tigers and ROX Orcas OverWatch Team; Ralf Reichert, CEO of ESL; Mike Sepso, Senior VP Activision Blizzard; Stuart Saw, Twitch’s Director of Esports Strategy; Wouter Sleijffers, CEO of Fnatic and Arnd Benninghoff, EVP, MTG and CEO of MTGx Ventures.
Esports BAR Miami is a ‘by invitation only’ event designed to bring together some 100 leaders from esports teams, leagues and tournaments, game publishers, brands, advertising agencies and related television and online platforms. In addition to the business insight conference sessions and networking events, the heart of Esports BAR Miami is its unique 1-to-1 summit which guarantees delegates a full schedule of pre-selected meetings with the fellow delegates they most want to see.
Companies that have already signed up for Esports BAR Miami include Activision Blizzard, Critical Force, DreamHack, Electronic Arts, ESL, ESWC, Fnatic, France Esports, Gameloft, IBM, MEDIAPRO, MLG, MTG / MTGx Ventures, Panda Global,Rox Tigers & Rox Orcas, SK Gaming GMBH, Super Channel, Super Evil Megacorp, The Coca-Cola Company, Turtle Entertainment GMBH, Twitch, VISAand Webedia among others.
The Esports BAR Miami edition will be in partnership with Dot Esports, DTVE, Esports Insider, Hurrah, MediaTainment Finance, Newzoo, TBI and Techmutiny.
Esports BAR provides the community of esports professionals with White Papers & Content featuring a combination of original research, interviews with industry experts and case studies designed to inform about the trends and strategic development of the esports rapidly evolving. Click here to read ‘Why do Esports need Brands? Are they gaming’s new best friends?’ and learn how brands are the best placed to boost the esports sector.
*Source: Newzoo 2017 Global Esports Market Report