North American esports organization FaZe Clan announced they have partnered up with Burger King. The two companies will be working together to promote Burger King’s release of the Impossible Whopper.
We partnered up with @BurgerKing to help launch their Impossible Whopper 🍔
— FaZe Clan 🤟 (@FaZeClan) August 8, 2019
FaZe Clan started as a gaming clan on YouTube around the Call of Duty sniping scene but has since established itself as an esports powerhouse. It is known for its skilled Counter-Strike: Global Offensive team and recent Fortnite: Battle Royale roster. In this partnership, Thomas “Temperrr” Oliveria, Jarvis “liljarviss“ Kaye, Danny “Dubs” Walsh, and John “Cizzorz” will join the Burger King in a livestream. The livestream will help to promote the Impossible Whopper.
Burger King is known for its iconic Whopper hamburger. With the recent IPO of rival Beyond Meat Inc., this is a great way to drive traction toward the Impossible Foods brand. The Impossible Burger is made up of a soy-protein concentrate, coconut oil, potato protein, and 2% of other ingredients.
The collaboration between the two food companies will feature a burger that is “100 percent WHOPPER” but “zero percent beef.” However, some people in the community have called out the brand for the fine print that says, “Flame-grilled in the same broiler used for beef and chicken.” This admission would make the Impossible Burger non-vegan even if the burger itself doesn’t contain any meat.
The Impossible Burger was initially launched in a few test markets in St. Louis and has since been rolled out nationwide. This version of the burger patty contains 0mg cholesterol, 14 grams total fat, and 240 calories. This is in contrast with 65mg cholesterol and 17 grams total fat in a normal Whopper patty. Ultimately, a standard Whopper is 660 calories, and an Impossible Whopper is 630 calories; about half the calories come from fat in both cases.
Will you be trying out the latest Burger King Impossible Burger? Agriculture accounts for approximately 14 percent of the world’s greenhouse gases. With a plant-based version, this will be lessened by a lot. Is this the future? Let us know in the comments, and keep up with all of the latest esports news and content here at Daily Esports.
Follower of tech startups and finance. I write about esports in my free time.