Fans attending the European League of Legends Finals this weekend are in for a real treat. The London-based esports organization Fnatic is offering a pop-up bar by taking over the Tapas Free bar in Madrid, Spain in order to host a viewing party for the EU LCS Summer Finals. The location of this pop up is very convenient for those attending or just wanting to watch as it’s within two blocks of the tournament venue, the Palacio Vistalegre.
Another reason for the pop-up bar is to serve as a launch event for versions of Fnatic Gear keyboards which will include Spanish characters. They have hosted quite a few pop-up events in the past to promote products during tournaments. It is a great way to engage fans during the finals as well as maybe help to boost their product sales.
For more information head on over to Fnatic’s site to check out their gear.[Source]