Late last year, HyperX announced they were broadening their scope and “building out their brand.” In 2018, they signed Post Malone. Currently, they are sponsoring over 20 esports teams globally. HyperX are now further cementing themselves into esports as the official headset sponsor of the Western Sydney Wanderers. The Western Sydney Wanderers are a soccer (football) club based in Sydney, Australia. The club has an A-League football team, as well as a FIFA E-League team. As their E-League partner, HyperX will be featured on front of the club’s jersey.
Like many traditional sports teams, the Wanderers see the value of having both a traditional sports team and corresponding esports team. The Wanderers CEO, John Tsatsimas, says esports is growing. It’s an area their club is looking to develop over the coming years:
There has been an explosion in the growth of esports in recent times and through an engaged format in EA Sports FIFA titles the synergy between football and esports is clear. HyperX is a business that is focused on the professionalism of the gaming and performance aspect of esports. We are excited to partner with HyperX and have our competitors train in an elite environment using the best technology to enhance their performance this E-League season.
As part of the agreement, HyperX will be providing audio gear to each of the Wanderers E-League players. Joseph “N8 OhNoAGoat” Nassar, Joel “N8 JAz” Andruszkiewicz, and Negede “Tyrone” Hunegnaw will receive HyperX gear throughout the 2019 E-League season.
HyperX will be joining N8 Esports as another newly announced partnership with the Wanderers. N8 Esports will manage the club’s training at the Esports High Performance Centre in Sydney.
The first round of the E-League Season 2 started in February. All matches are live streamed on FOX Sports’ official E-League Twitch channel. If you missed any of the games, you can review all the action at the official E-League HUB.
Michelle is a Content Producer in the realms of innovation and technology. Known as the “Hackathon Queen” you’ll often find her on stage MC’ing or speaking on a range of topics from artificial intelligence, to business, community engagement, the future of work, and esports. With a background in both science and arts, Michelle writes extensively on a range of topics including innovation, startups, corporate culture, esports, business development, and more. She has a passion for gaming and combines this with her experience in a range of industries. Michelle brings a unique insight into esports innovation and draws many parallels between the physical world of sport, and the digital world of esports.