aXiomatic, the parent company of Team Liquid, announced today that it had completed its latest funding round. Michael Jordan and David Rubenstein’s family company, Declaration Capital, are the newest additions to its investor lineup.
Ted Leonsis, Co-Executive Chairman of aXiomatic, said the next generation of sports fans are esports fans and has big plans for the future. “Esports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth,” he says. “We are thrilled to welcome Michael and Declaration Capital to aXiomatic and look forward to working together on some truly cutting-edge opportunities.”
Jordan is one of NBA’s all-time greats; that’s a well-known fact. Perhaps less well known is how successful he is as a businessman. Jordan is the principal owner and chairman of the NBA’s Charlotte Hornets. He is also one of the most effectively marketed athletes of his generation. He was instrumental in popularizing the NBA around the world in the ’80s and ’90s. Forbes has said that Jordan is the highest paid retired athlete in the world, earning $110 million in 2015, with that number only expected to rise.
Jordan’s push into the expanding esports industry isn’t just a boon for aXiomatic. It’s a sign of the changing tide for esports as a whole. AXiomatic also isn’t the first esports franchise to draw investment from high-profile names. In fact, earlier this week, Daily Esports followed the story of 100 Thieves signing Drake to its own investor lineup.
Team Liquid threw a bit of shade about that particular announcement when its own news came out.
This week saw a cultural icon and global celebrity invest into esports…
and Drake wears his shoes. pic.twitter.com/lUy66fqK0j
— Team Liquid (@TeamLiquid) October 25, 2018
We’re just excited to see all of these big names investing in an industry we love so much, here at Daily Esports. It looks like the future is bright.
Alexandra is an avid writer and a huge fan of StarCraft, and combining those two things is giving her a great excuse to watch an absolute ton of progaming.