We have yet another branding announcement, this time coming from the Big Apple. Revealed across social media, New York Call of Duty has announced they will be named the New York Subliners for the 2020 Call of Duty League. This comes on the heels of the Dallas Empire branding announcement that happened on Oct. 19. We can expect other CDL teams to begin revealing their brand within the next week or two. With Modern Warfare releasing in the next few days, teams want to make sure they’re up and running as the hype builds up.
Although we now have confirmation, the Subliners was the expected name for New York. According to inside leaks, this has been the chosen brand for quite some time. Also in those leaks were the logo and color wave.
— New York Subliners (@subliners) October 21, 2019
The Subliners are taking a similar approach to their Overwatch League counterparts, NYXL (New York Excelsior). In most of the official branding, the Subliners are going with “NYSL” instead of the full team name. Both the OWL and CDL teams are owned by Andbox, so this branding makes sense.
When the team name was first announced, most were wondering about the context behind a “Subliner.” Perhaps a Subliner relates to the New York City subway system, which thousands of people take every day.
Like the aforementioned Dallas Empire, NYSL will have merchandise available for purchase. Though there is no team shop as of yet, we can expect the apparel to be released sometime in the next week. Some of NYSL’s players can be seen already wearing the merchandise on Twitter.
— ZooMaa (@ZooMaa) October 21, 2019
All that’s left for New York is to announce two-to-three more substitute players and they should be all set for the 2020 CDL.
What do you think of the NYSL branding? Let us know, and keep up with Daily Esports for all CDL coverage.
Joey Carr is a University of North Georgia Journalism graduate. He has 5+ years of experience covering esports and traditional sporting events, including Dreamhack Atlanta, Call of Duty Championships 2017, and Super Bowl 53.