Overwatch League just signed a huge deal with social media giant Twitter. The two-year deal they signed back in January will allow Overwatch League to deliver highlights and livestream content directly via Twitter. This kicks off with the Overwatch League All-Star Weekend beginning this weekend, August 25-26.
Daniel Cherry, Vice President and Chief Marketing Officer for Activision Blizzard Esports Leagues, is quite pleased with the deal, as he stated the following:
From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.
This sounds incredible and great for them to branch out to another widely used social media platform. All-Star Weekend will be a good testing period for them to see how the Twitterverse reacts.Source]
Tarah Bleier is a freelance writer, editor and content creator from Toronto. She currently actively writes for, Daily Esports, Flixist and Outright Geekery. As a graduate from Centennial College’s Journalism program, she has also written for Nintendo Enthusiast, PC Invasion, Tribute.ca, Factinate.com and recently for Geek Enthusiast Magazine. In her free time, she loves gaming, cosplaying, prop making and attending as many conventions and geeky events as she can.