Gaming chair manufacturer Secretlab has announced a new partnership with the League of Legends European Championship. It is now the official chair partner of the league. Additionally, Riot Games will release Secretlab’s very first LEC chair, featuring the league’s new visual branding. This partnership with the LEC comes after its recent collaboration with esports organization Team Liquid.
The LEC and European Masters are representing a new gaming seat for the upcoming season. Secretlab will now be the league’s newest brand to come on board, and it’s all thanks to a collaborative effort with Riot Games. Last year, Secretlab and Riot agreed on a multi-year, global partnership. This gave them a chance to be a part of the LCS, Mid-Season Invitational, the All-Star event, and Worlds. Its newest partnership with the LEC serves as another step into expanding its brand internationally.
— LEC (@LEC) June 9, 2020
The Head of Partnerships at Riot Games, Alban Dechelotte, shared his enthusiasm with the new collaboration. “Secretlab’s award-winning seats… already support our players in the LCS and premier,” he said. “As the LEC rebrands and looks to create even more engaging experience for its fans, Secretlab was the obvious choice when it came to outfitting these elite athletes … to execute their best plays.”
Already the chair of choice for @lolesports' premier global tournaments like Worlds, MSI, LCS and All-Stars, Secretlab is the top pick to outfit the world's best League of Legends players with the comfort they need to perform at their peak.https://t.co/3egKL4oo5l pic.twitter.com/TZfronJEWE
— Secretlab (@secretlabchairs) June 9, 2020
The Unleash Together design
To add to the announcement, this will be the world’s first official chair representing the league. It will feature the same Secretlab 2020 Series upgrades, along with the LEC logo and vibrant green and black colors. The design follows the “Unleash Together” theme, inspired by “the explosive energy that characterizes top-level League of Legends gameplay.”
For fans waiting to buy the new LEC chair, it will be available later this year. Furthermore, Secretlab will have an option to choose between the OMEGA or TITAN LEC chairs. At the moment, you can head to the official Secretlab website to register your interest and be notified when the items are available.